Tim Peterson

Tim Peterson

Member Exclusive

5 questions about Microsoft’s plans for TikTok
Future of TV

‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up
Programming & Production

‘Fragmentation is a pain in the ass’: Proliferation of free, ad-supported streaming services causing headaches for media companies
Member Exclusive

TV networks begin to signal willingness to prioritize streaming over linear
Business of TV

‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues
Business of TV

YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers
Business of TV

‘The billion-dollar question’: What will happen to advertising dollars if sports go on a coronavirus hiatus again
Member Exclusive

What entertainment companies are doing to end ‘exclusion by familiarity’ and and make their workforces, productions more diverse
Business of TV

How Hulu’s self-serve ad tool could open streaming’s floodgates
Media

‘The rules of engagement are changed’: The TV industry contemplates a changed buying process
Media

Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow
Future of TV

As advertisers boycott Facebook, publishers see video ad revenue fall in July
Member Exclusive

Shut out of Fire TV and Roku, Peacock is the latest example of the arrival power moves to streaming

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