Antoinette Siu

Antoinette Siu

Future of Measurement

Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
Content & Commerce

Brands, media agencies decide to outsource content creation as it becomes more difficult
Digiday Media Buying Summit

Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
Digiday Media Buying Summit

Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer
Marketing on Platforms

Why mass marketing will not work on Gen Z – it’s all about subcultures
Agency Culture

How clients are dictating agencies’ return to in-person work
Agency Culture

4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
Media

With Roku leading the pack, study says 94% of households are reachable through CTV
Brand Safety

How agencies adapt as bots evolve
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Media

Teads breaks into CTV, aiming to reach 2 billion users
Member Exclusive

Media Buying Briefing: How influencers became the new power brokers for media agencies
Strategizing for the Future

Inside one prediction for how marketers’ strategies could be reshaped next year

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