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Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
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Member Exclusive
Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Brands in Culture
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Strategizing for the Future
Estas son las tendencias que probablemente tendrán mayor impacto en las redes sociales en 2023
Strategizing for the Future
Here are the trends likely to have the biggest impact on social media channels in 2023
Evolving Agencies
Horizon Media and Magnite ink SPO deal to consolidate buys, focus on CTV
Agency Culture
What are agencies getting right (and wrong) in DE&I? 4A’s Tangie Murray has an answer
Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
Business of TV
People respond better to ads across multiple platforms, study says
Member Exclusive
Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing
Agency Culture
Media agencies say investing in employee mental health can boost business
Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
Content & Commerce
Brands, media agencies decide to outsource content creation as it becomes more difficult
Digiday Media Buying Summit
Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
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