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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
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Antoinette Siu
Antoinette Siu
The Programmatic Marketer
How one startup hopes to decentralize ad exchanges to benefit publishers and agencies
Brand Safety
La Asociación Nacional de Anunciantes crea un programa educativo para combatir la incitación al odio en Internet
Brand Safety
ANA creates an educational program to target online hate speech
Marketing on Platforms
As midterm political spending outpaces 2020, streaming and TikTok become the focus
Brands in Culture
Ocean Media’s Jay Langan on how data fueled this independent agency’s long-term strategy
The Programmatic Marketer
La guía de compra programática de la Asociacion Nacional de Anunciantes pretende facilitar el trabajo de los CMOs
Retail Revolution
Can Niche build the next decentralized social platform? Here’s why it matters
The Programmatic Marketer
ANA’s programmatic buying guide aims to shine a light on murky inefficiencies for CMOs
Español
Resumen de Compra de Medios: Flexibilidad para empleados y beneficios adicionales son claves para superar la crisis de personal
Member Exclusive
Media Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis
Navigating Economic Instability
El gasto publicitario en viajes y entretenimiento continuará fortaleciéndose en 2022, mientras las tendencias usadas durante la pandemia disminuirán
Navigating Economic Instability
The Rundown: Travel, entertainment ad spend expected to remain strong in 2022, while early pandemic trends drop off
Agency Culture
Por qué las agencias siguen invirtiendo en formación y educación frente a una posible recesión
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