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Here are the numbers to know in Omnicom’s potential purchase of IPG
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Antoinette Siu
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The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
Member Exclusive
Media Buying Briefing: Where media agencies will focus their energies this year
Experimental Channels
How agencies approached the metaverse in 2022, and what potential it holds for 2023
Member Exclusive
Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
Strategizing for the Future
Lo que la investigación conductual de Accenture Song nos dice sobre fidelidad de marca y Web3 en 2023
Strategizing for the Future
What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023
Navigating Economic Instability
Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital
Evolving Agencies
A medida que crece el marketing de influencers, marcas y agencias experimentan con nuevas herramientas de contenidos
Evolving Agencies
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
Beyond Ads
Stagwell launches augmented reality experience with Los Angeles Rams at SoFi Stadium
Content & Commerce
Qué nos dicen las últimas tendencias de afinidad del consumidor sobre el marketing en 2023
Content & Commerce
What these latest consumer affinity trends tell us about marketing in 2023
Navigating Economic Instability
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
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