Antoinette Siu

antoinette

Antoinette Siu

antoinette

Media Product Strategies

Video commerce platform Firework tests generative AI with The Fresh Market
Retail Media Rewritten

Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
The Commerce Media Era

How live shopping is shaping the future of retail
Evolving Agencies

Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
Media Product Strategies

Agencies partner with platforms like Instacart as retail competition increases
Member Exclusive

Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
Marketing on Platforms

What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
Marketing on Platforms

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
Evolving Agencies

Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution
Member Exclusive

Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
Evolving Agencies

Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games
Member Exclusive

Media Buying Briefing: How generative AI is being used by agencies of all stripes

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