Business of TV
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
April 17, 2024 • 7 min read
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Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
April 1, 2024 • 6 min read -
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CTV providers court SME ad spend as the streaming wars enter a new era
February 22, 2024 • 3 min read -
Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0
February 14, 2024 • 9 min read -
New sports streaming service will upset the balance of power in TV, media buyers say
February 8, 2024 • 5 min read -
