Business of TV

The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.

Related Coverage

• As upfront negotiations near, buyers chart path through complex sports market
• Media Buying Briefing: The upfront has started to move, as sports leads the way again
• Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations