Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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NewFronts publishers plug their brand studios, but deals will still take time
May 3, 2019 • 4 min read -
Courier’s Jeff Taylor: Having a lot of VC money can leave you ‘punch drunk’
May 2, 2019 • 4 min read -
Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies
April 18, 2019 • 3 min read -
‘A more sophisticated influencer strategy’: Publishers are building teams to recruit ‘expert networks’
April 12, 2019 • 4 min read -
Female-focused The Stylist Group opens a branded gym in London
April 5, 2019 • 3 min read -
‘Apple News+ brings us to a broader audience’: Dow Jones CRO Josh Stinchcomb
March 28, 2019 • 5 min read -
Inside Facebook-born Freeda Media’s distributed publishing strategy
March 27, 2019 • 3 min read -
Sky’s running six-second pre-roll commercials on its Sky Go app
March 26, 2019 • 3 min read -
Wall Street Journal’s Jim Piercy: Brands taking content marketing in-house doesn’t threaten publishers
March 18, 2019 • 2 min read