Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
-
Vice is bringing its brand content measurement tool to the UK
November 14, 2017 • 3 min read -
-
Bloomberg fights display ad commoditization with markets data
November 7, 2017 • 3 min read -
-
-
Why The New York Times and other publishers are adding experiential marketing services
October 13, 2017 • 5 min read -
-
Atlantic Media’s Michael Finnegan: VC-backed media often relies on gimmicks
October 2, 2017 • 3 min read -
Spirited Media’s Jim Brady: Growing audience through display advertising is ‘not natural’
September 27, 2017 • 3 min read -
-
‘The model is working’: Inside CNBC International’s full-service agency
September 26, 2017 • 2 min read -
The Sunday Times takes its fashion videos from behind the pay wall
September 21, 2017 • 3 min read -
Quartz’s Kevin Delaney: Advertising is still a great business model for news
September 20, 2017 • 2 min read