Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
April 25, 2024 • 9 min read
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Why Cava’s bid for brand awareness means prioritizing streaming ads
April 24, 2024 • 5 min read -
The Guardian US is starting its pursuit of political ad dollars
April 22, 2024 • 4 min read -
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The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
April 22, 2024 • 6 min read -
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
April 18, 2024 • 9 min read -
Amid digital marketing changes, Ibotta turns to brand-building efforts
April 15, 2024 • 3 min read -
‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report
April 12, 2024 • 6 min read -
Media Briefing: Publishers’ audience authentication strategies are put to the test
April 11, 2024 • 10 min read -
How Semafor’s Rachel Oppenheim is prioritizing predictability in the ad business
April 5, 2024 • 3 min read -
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
March 14, 2024 • 9 min read -
Q4’s stasis provided a launchpad for publishers’ Q1 advertising businesses
March 12, 2024 • 5 min read -
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‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade
March 6, 2024 • 1 min read