Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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‘Ad tech companies have stopped innovating’: Why BuySellAds is buying up media brands
October 28, 2019 • 5 min read -
‘There’s clarity around what you’ll make’: SmartNews is paying publishers to be on its platform
October 25, 2019 • 5 min read -
Publishers’ affiliate businesses are also at risk from browser changes to limit tracking
October 14, 2019 • 4 min read -
The great unbundling: Why some high-priced strategic ad tech deals could unravel
October 10, 2019 • 6 min read -
Hearst pushes further into brand licensing with an Esquire capsule collection
October 10, 2019 • 4 min read -
How publishers are tackling the mid-funnel attribution problem
September 30, 2019 • 3 min read -
With Car Throttle acquisition, Dennis builds out autos portfolio
September 5, 2019 • 3 min read -
PopSugar’s new direct revenue play is a marketplace for workout tutorials
August 20, 2019 • 4 min read -
1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue
August 14, 2019 • 4 min read -
‘The key word is focus’: How The Stylist Group grew digital ad revenue 72%
August 6, 2019 • 3 min read