Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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The Financial Times creates audience mapping tool to boost repeat ad sales
August 1, 2018 • 3 min read -
Mindbodygreen’s Jason and Colleen Wachob on the business of wellness
July 24, 2018 • 3 min read -
BuzzFeed ditches native, goes all programmatic with BuzzFeed News
July 20, 2018 • 3 min read -
Local publishers consider agency services in search for growth
July 19, 2018 • 2 min read -
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From silent discos to burger battles: How events are driving Time Out to profitability
July 3, 2018 • 4 min read -
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‘It’s imperative we continue to evolve’: CNN International creates consulting unit
June 26, 2018 • 4 min read -
How Meredith plans to wring more dollars out of Time Inc. titles
June 15, 2018 • 2 min read