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Marketing
Elon Musk’s appeal to Twitter advertisers leaves many with questions
October 28, 2022
Member Exclusive
Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year
February 14, 2023
Marketing on Platforms
Booking.com looks to stand out with Smiley brand as consumers return to travel
July 29, 2022
Member Exclusive
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
January 17, 2023
Member Exclusive
Future of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube
August 10, 2022
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
October 25, 2022
Member Exclusive
Media Briefing: How CRO Gillian White is leading Capital B into expansion mode
February 23, 2023
Business of TV
Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one
May 2, 2023
Navigating Economic Instability
What downturn? In real terms, ad spending is doing just fine
May 1, 2023
Sponsored
The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV
April 30, 2025
Marketing on Platforms
Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan
April 27, 2023
Beyond Ads
How Cruise is marketing robotaxis as it expands beyond Silicon Valley
October 18, 2022
Member Exclusive
Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans
November 15, 2022
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