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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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2685
Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: How pod bidding can help to solve streaming’s ad load issue
December 14, 2022
Beyond Ads
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
October 24, 2022
Marketing on Platforms
‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy
June 8, 2022
Strategizing for the Future
How AI is impacting search advertising’s growth
June 22, 2023
Marketing on Platforms
After organic success on TikTok, more DTC brands are diversifying their budgets
August 1, 2022
Brands in Culture
Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023
December 27, 2022
Marketing on Platforms
Por qué Athleta archivó la mayor parte de su cuenta de Instagram mientras intenta renovar la marca buscando volver a conquistar clientes
August 21, 2023
Navigating Economic Instability
Magna forecasts global ad market to continue growth as retail and social media accelerate
June 19, 2023
Glossy
El conglomerado alemán de belleza Cosnova prevé facturar $1.000 millones de dólares y expandirse en EE.UU. en 2024
January 9, 2024
Beyond Ads
Why brands like Nascar are taking alternative approaches when working with college athletes
November 1, 2023
Beyond Ads
Liquid I.V. spends more in ads to reach Gen Z, millennials
May 9, 2023
Marketing on Platforms
Informe de Marketing: Compradores de publicidad dicen que el crecimiento de TikTok ocasiona varios inconvenientes
August 16, 2022
Future of TV
Q&A with NBCUniversal News Group’s Catherine Kim about how Stay Tuned is stretching beyond Snapchat
July 18, 2022
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