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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Brands in Culture
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
November 18, 2022
Member Exclusive
Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas
May 23, 2023
Digiday @ Cannes
Resumen de Cannes: A pesar de las preocupaciones económicas, la industria sigue como siempre en Cannes
June 23, 2023
Generative AI
AI Briefing: Here’s how AI is showing up during this earnings cycle
August 5, 2024
Marketing on Platforms
Informe de Marketing: Compradores de publicidad dicen que el crecimiento de TikTok ocasiona varios inconvenientes
August 16, 2022
Marketing on Platforms
HelloFresh uses short-form digital video to target home cooks as school year begins
August 17, 2022
Brands in Culture
A medida que las marcas buscan formar parte de la cultura, el marketing musical se convierte en un pilar fundamental
November 9, 2023
Experimental Channels
Screenvision makes its upfront pitch as the more attentive alternative to TV
May 25, 2023
Beyond Ads
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
October 24, 2022
Marketing on Platforms
DTC hydration brand Buoy leans on influencers’ authenticity to reach people living with chronic illness
August 3, 2022
The Creator Economy
Cómo Polaroid utiliza a los influencers para presentar la imperfección analógica a la Generación Z
August 9, 2023
Content & Commerce
How Wirecutter’s social strategy led to increased Prime Day affiliate revenue
July 25, 2023
Glossy
Tras el anuncio de la adquisición de K18, Unilever lanza 15 nuevos productos de reparación capilar para 2024
January 3, 2024
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