The Confessions
We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.
Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies
A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.
November 22, 2023 • 7 min read
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