The Confessions
We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.
‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
Retail media’s lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN.
August 29, 2024
