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2793 Results for ‘tiktok’

Member Exclusive

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

November 25, 2020
Retail Media Rewritten

‘People thought I was crazy’: Working with DTC brands inspired former agency director to found a DTC skincare brand amid the pandemic

April 5, 2021
Brands in Culture

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing

April 8, 2021
Member Exclusive

‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google

August 17, 2020
Media

‘More comfortable with the uncomfortable’: 2021 promises an uneasy sense of déjà vu for advertisers

February 1, 2021
Brands in Culture

How brands are rethinking a virtual SXSW this year, from mailed cheese to immersive online games

March 15, 2021
Marketing

‘Not a place for takeovers’: Pepsi amps up Triller marketing plans

January 12, 2021
Marketing

Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content

April 12, 2021
Future of TV

‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund

August 28, 2020
Brands in Culture

‘It wasn’t your usual Super Bowl production’: Chipotle CMO Chris Brandt on figuring out the right tone for the Big Game

January 28, 2021
Member Exclusive

What a Walmart-Microsoft bid for TikTok could mean for e-commerce

August 28, 2020
Marketing

Cheat Sheet: How GARM and MRC work together on platform brand safety

May 26, 2021
Retail Media Rewritten

‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook

February 26, 2021

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