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2886 Results for ‘metrics’

Equality and Opportunity

How media companies are trying to make their newsrooms as diverse as the markets they serve

March 30, 2022
Member Exclusive

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

March 28, 2022
Sponsored

Report: Tactics for campaign planning, execution and measurement

December 9, 2021
Experimental Channels

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills

May 20, 2022
Publishing in the Platform Era

Why Overtime is banking on third-party metrics to grow its roster of advertisers

July 19, 2021
Member Exclusive

Media Briefing: A timeline of media unions’ actions this quarter

December 8, 2022
Member Exclusive

Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year

February 1, 2022
Evolving Agencies

Why it’s important for Known to educate DTC clients (and their CFOs) on understanding the value of brand advertising

April 27, 2022
Member Exclusive

Media Briefing: Publishers’ Q4 earnings indicate the worst is not yet behind them

March 16, 2023
Marketing

‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads

March 25, 2022
Evolving Agencies

‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth

May 11, 2022
Awards

Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists

November 1, 2022
Agency Culture

‘Transition and disruption’: How an agency president is fighting talent drain

April 20, 2022

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