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2884 Results for ‘metrics’

Business of TV

Why Anheuser-Busch prefers PMPs to programmatic guaranteed deals for streaming ads

November 14, 2022
Strategizing for the Future

ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content

February 22, 2023
Sponsored

How Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands

January 31, 2023
Navigating Economic Instability

Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing

November 9, 2022
Data & Privacy

Inside Google’s Privacy Sandbox pitch as a rollout starts to take shape

May 25, 2023
WTF Series

WTF is the difference between measurement and currency?

March 21, 2022
Member Exclusive

Future of TV Briefing: The 2022 glossary

August 31, 2022
Gaming & Esports

Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign

November 2, 2022
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023
Marketing on Platforms

AI makes its mark at Havas Media Group

April 6, 2023
Member Exclusive

Media Briefing: What to expect at the Digiday Publishing Summit

March 23, 2023
Retail Revolution

Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges

February 2, 2023
The Programmatic Marketer

‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing

February 2, 2023

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