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2884 Results for ‘metrics’

Marketing on Platforms

TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part

October 14, 2022
Member Exclusive

Future of TV Briefing: How the Hollywood strikes could end up swinging the upfront to streaming

July 19, 2023
Navigating Economic Instability

The season of change: Digiday’s editors recap summer 2022’s top trends in media

September 13, 2022
Business of TV

‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

May 26, 2022
The Programmatic Marketer

Why SSP consolidation driven by agencies is benefiting the larger SSPs

February 16, 2023
Digiday Media Buying Summit

Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world

October 17, 2022
Awards

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

November 17, 2022
Beyond Ads

Why health care network Tia wants to reach women through OOH, social media

October 3, 2022
Sponsored

How InfoSum’s decentralized data solutions are solving consumer identity challenges

November 3, 2022
Brands in Culture

Why some want companies to spend more with Black-owned businesses

September 19, 2022
Member Exclusive

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

November 22, 2021
The 2023 Notebook

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

January 4, 2023
Equality and Opportunity

‘It has to be built in’: How agencies strive to advance their diversity goals

March 21, 2023

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