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2884 Results for ‘metrics’

Gaming & Esports

Why the in-game advertising boom is no longer a sure thing

January 11, 2023
Digiday Publishing Summit

How Forbes and The Daily Beast are consolidating diverse revenue streams to create the highest value audience

March 31, 2023
Modern Newsroom

Insider’s chief people officer on why new salary transparency law makes hiring process easier

November 4, 2022
Member Exclusive

Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year

June 19, 2023
Beyond Ads

How WeWork is tapping new revenue by bringing consumer brands inside co-working spaces

January 20, 2023
Strategizing for the Future

Why media buyers are asking more questions about the sustainability impact of their ad campaigns

May 9, 2023
Publishing in the Platform Era

Why the Los Angeles Times is investing in a social media content creation team

June 16, 2022
Navigating Economic Instability

UM Worldwide’s Stacey Stewart assesses the state of the advertising market

October 25, 2022
Sponsored

How Rumpl and Replacements got creative with CTV ad production and media buys

February 6, 2023
Member Exclusive

Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs

June 12, 2023
Marketing on Platforms

BeReal still has potential for advertisers, but its hype period is well and truly over

February 28, 2023
Member Exclusive

Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’

October 17, 2022
Experimental Channels

Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors

February 22, 2023

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