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2884 Results for ‘metrics’

Member Exclusive

Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing

March 20, 2023
Sponsored

The marketing playbook for the post-cookie world

May 16, 2022
Marketing on Platforms

Whisper it: some advertisers still like Elon Musk’s Twitter

December 7, 2022
Brands in Culture

Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023

December 27, 2022
Member Exclusive

Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation

June 28, 2022
Digiday Awards

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

June 6, 2023
Member Exclusive

Future of TV Briefing: How programmatic may shake up the traditional upfront model this year

March 29, 2023
Subscriptions

Why The Washington Post wants to expand a daily newsletter into a podcast, local version

October 11, 2022
Member Exclusive

Case Study: How CPGs are preparing for the demise of third-party cookies

May 10, 2022
Evolving Agencies

How media agency Novus turned its hyper-local print expertise toward digital

October 20, 2022
Gaming & Esports

Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

December 1, 2022
Member Exclusive

Media Briefing: For some publishers, Google referral traffic is down

November 30, 2023
Member Exclusive

Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

April 24, 2023

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