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2884
Results for ‘metrics’
Marketing on Platforms
Key questions Meta’s ads team must answer as it enters a new era
June 6, 2022
Digiday Programmatic Marketing Summit
‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit
May 6, 2022
Beyond Ads
Semafor sells Verizon on sponsoring its text message interview series
January 25, 2023
Gaming & Esports
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
May 29, 2023
Marketing on Platforms
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
December 9, 2022
Member Exclusive
Media Buying Briefing: Sustainability once again takes center stage across digital media
June 6, 2022
Sponsored
How marketers are leveraging creative refresh for CTV success
March 30, 2022
Gaming & Esports
‘The next level for us’: The New York Times eyes better retention for games in subscription drive
March 22, 2023
Sponsored
WTF is mobility data?
July 11, 2022
Sponsored
Why commerce media is evolving into a major opportunity for publishers
November 18, 2022
Member Exclusive
Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown
March 7, 2024
Marketing on Platforms
As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up
August 16, 2023
Gaming & Esports
Sponsors are wising up to deals with esports teams and adjusting spending accordingly
April 5, 2023
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