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    2884 Results for ‘metrics’
  • Measuring Success graphic using ruler and coins
    Marketing on Platforms

    Key questions Meta’s ads team must answer as it enters a new era

    June 6, 2022
  • Digiday Programmatic Marketing Summit

    ‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit

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  • The header image shows a hand holding a phone with the word "news" on the screen.
    Beyond Ads

    Semafor sells Verizon on sponsoring its text message interview series

    January 25, 2023
  • Gaming & Esports

    Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

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    Marketing on Platforms

    No more newspaper ads: Why J.C. Penney is going digital-first this holiday season

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    Member Exclusive

    Media Buying Briefing: Sustainability once again takes center stage across digital media

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  • Sponsored

    How marketers are leveraging creative refresh for CTV success

    March 30, 2022
  • Gaming & Esports

    ‘The next level for us’: The New York Times eyes better retention for games in subscription drive

    March 22, 2023
  • Sponsored

    WTF is mobility data?

    July 11, 2022
  • Sponsored

    Why commerce media is evolving into a major opportunity for publishers

    November 18, 2022
  • Member Exclusive

    Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

    March 7, 2024
  • Marketing on Platforms

    As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up

    August 16, 2023
  • Gaming & Esports

    Sponsors are wising up to deals with esports teams and adjusting spending accordingly

    April 5, 2023
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