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Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
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Results for ‘global creative’
Digiday @ Possible
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
May 2, 2025
Future of Measurement
Nielsen’s RealEyes partnership offers an outcomes measurement solution
August 1, 2025
Member Exclusive
Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
April 27, 2026
Member Exclusive
Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
December 25, 2024
Experimental Channels
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
June 20, 2025
Member Exclusive
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
December 19, 2025
Digiday Awards
Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year’s Digiday Awards
August 26, 2025
Digiday Awards
Vermillio, Time and Critical Mass are Digiday AI Awards finalists
October 21, 2025
Marketing on Platforms
WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
September 15, 2025
The Creator Economy
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
April 2, 2025
Retail Media Rewritten
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
January 9, 2026
The Business of AI
How marketers rank this year’s generative AI image, video tools
December 29, 2025
Strategizing for the Future
In Graphic Detail: What to expect in media in 2026
December 12, 2025
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