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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2560
Results for ‘global creative’
Evolving Agencies
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
February 13, 2026
Future of Measurement
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
December 4, 2025
Evolving Agencies
Inside the indie agencies founded by Omnicom and IPG’s former staffers
August 5, 2026
Sponsored
When every screen becomes a gaming screen: Lessons from 4As Gaming Day
December 9, 2025
Digiday @ Cannes
Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
June 18, 2025
Evolving Agencies
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
5 hours ago
Member Exclusive
Media Buying Briefing: With so much at stake, midterm election spending is insane
October 5, 2026
The Creator Economy
Inside the infrastructure behind Unilever’s creator force
June 26, 2026
Business of AI
‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species
June 4, 2026
Brands in Culture
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
June 1, 2026
Member Exclusive
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
June 26, 2026
Upfronts
MrBeast’s creator platform signals a more programmatic creator economy
May 13, 2026
Marketing on Platforms
TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
June 3, 2025
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