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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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2473
Results for ‘global creative’
Managing Through Crisis
In-house agencies navigate a new phase of purpose and pressure
May 29, 2025
Member Exclusive
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
April 21, 2026
Evolving Agencies
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
February 13, 2026
Sponsored
When every screen becomes a gaming screen: Lessons from 4As Gaming Day
December 9, 2025
Retail Media Rewritten
How PayPal is using Venmo, Honey transactions to win over marketers to its ads business
June 13, 2025
Evolving Agencies
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
April 22, 2025
Member Exclusive
Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review
June 15, 2026
The Business of AI
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
July 30, 2025
The Business of AI
The U.K. and EU marketer’s guide to the state of AI
October 27, 2025
Sponsored
Brands, marketers turn to new top-level domains to build recognition in the era of AI
January 7, 2026
Member Exclusive
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
March 3, 2025
Member Exclusive
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
March 31, 2025
Upfronts
MrBeast’s creator platform signals a more programmatic creator economy
May 13, 2026
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