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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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2474
Results for ‘global creative’
The Creator Economy
Vibes over metrics: Why more creators are holding IRL events to own their audience
April 22, 2026
The Sports Marketing Playbook
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
May 19, 2026
The Business of AI
IBM’s global chief design officer on generative AI and creativity
July 7, 2023
The Creator Economy
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
April 2, 2025
Digiday Awards
Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
January 20, 2026
Beyond Ads
How Google is using the cloud to pitch creative AI tools
April 14, 2025
Audio Anywhere
Spotify’s ad exchange grew its programmatic ad base, but buyers want more
April 2, 2026
Digiday Awards
Babylist, Lush and Vox Creative are 2025 Greater Good Awards finalists
September 23, 2025
Member Exclusive
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
December 12, 2025
Strategizing for the Future
Coca-Cola quietly considers moving its North American media out of WPP
March 7, 2025
Marketing on Platforms
Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
June 11, 2025
Super Bowl
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
February 12, 2026
Announcement
Equativ, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists
July 29, 2025
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