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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2560
Results for ‘global creative’
Evolving Agencies
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
April 22, 2025
Member Exclusive
Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
June 1, 2026
Evolving Agencies
GroupM’s leadership reorg gets an assist from a McKinsey exec
January 22, 2025
Member Exclusive
Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
November 3, 2025
Marketing on Platforms
Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
July 21, 2025
Member Exclusive
Media Buying Briefing: China remains a tough market for holding companies to figure out
July 20, 2026
The Sports Marketing Playbook
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
May 19, 2026
Sponsored
How AI is changing the value of media
October 1, 2026
Member Exclusive
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
December 19, 2025
The Creator Economy
Vibes over metrics: Why more creators are holding IRL events to own their audience
April 22, 2026
Marketing on Platforms
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
April 7, 2026
Member Exclusive
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
March 31, 2025
Digiday Awards
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
June 16, 2026
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