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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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2473
Results for ‘global creative’
Digiday @ Cannes
Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
June 18, 2025
Member Exclusive
Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
December 1, 2025
The Programmatic Marketer
The AI hype cycle is rewriting ad tech’s M&A math
January 5, 2026
The Creator Economy
How Lipton Ice Tea is using local creators instead of building in-house social teams
June 22, 2026
The Creator Economy
Influencer boost budgets are throwing gas on social video spending fire
May 18, 2026
Future of Measurement
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
December 4, 2025
Marketing on Platforms
TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
June 3, 2025
Business of TV
Social video ad spending is set to outpace CTV in growth rate this year
May 5, 2026
Marketing on Platforms
TikTok recreates its ads for billboards through Vistar partnership
May 4, 2026
Member Exclusive
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
June 23, 2026
Evolving Agencies
GroupM’s leadership reorg gets an assist from a McKinsey exec
January 22, 2025
Sponsored
Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore
May 11, 2026
Member Exclusive
Media Buying Briefing: How Acadia is winning over creative work as well as media
June 16, 2025
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