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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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    2473 Results for ‘global creative’
  • Digiday @ Cannes

    Cannes Briefing: As the line between brand and studio blurs, creators hold the pen

    June 18, 2025
  • Member Exclusive

    Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

    December 1, 2025
  • The Programmatic Marketer

    The AI hype cycle is rewriting ad tech’s M&A math

    January 5, 2026
  • The Creator Economy

    How Lipton Ice Tea is using local creators instead of building in-house social teams 

    June 22, 2026
  • The Creator Economy

    Influencer boost budgets are throwing gas on social video spending fire 

    May 18, 2026
  • Future of Measurement

    U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

    December 4, 2025
  • Marketing on Platforms

    TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

    June 3, 2025
  • Business of TV

    Social video ad spending is set to outpace CTV in growth rate this year

    May 5, 2026
  • Marketing on Platforms

    TikTok recreates its ads for billboards through Vistar partnership

    May 4, 2026
  • Member Exclusive

    Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

    June 23, 2026
  • Illustration of a puzzle that spells out the word 'media.'
    Evolving Agencies

    GroupM’s leadership reorg gets an assist from a McKinsey exec

    January 22, 2025
  • Sponsored

    Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore

    May 11, 2026
  • Member Exclusive

    Media Buying Briefing: How Acadia is winning over creative work as well as media

    June 16, 2025
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