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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2560
Results for ‘global creative’
The Creator Economy
To manage 300,000 creators, Unilever automates everything but the relationship
July 10, 2026
Evolving Agencies
As holdcos restructure, BBDO reframes client relationships
March 3, 2026
Marketing on Platforms
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
October 14, 2026
Member Exclusive
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
March 2, 2026
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Digiday @ DMEXCO
The Rundown: Recapping Digiday’s four onstage interviews during DMexco 2025
September 19, 2025
Business of AI
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
August 20, 2025
The Sports Marketing Playbook
Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
June 5, 2026
Member Exclusive
Media Buying Briefing: How Publicis keeps winning clients without pitches
September 14, 2026
Member Exclusive
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
September 29, 2025
Member Exclusive
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
November 28, 2025
The Creator Economy
How Lipton Ice Tea is using local creators instead of building in-house social teams
June 22, 2026
Member Exclusive
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
June 23, 2026
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