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622 Results for ‘Forrester’

The 2023 Notebook

How much will commerce media grow for media agencies in 2023?

January 4, 2023
Evolving Agencies

Dentsu’s management restructure boosts U.S. execs while reinforcing Japanese roots

November 15, 2022
The Commerce Media Era

Despite agencies’ investments in data tech, advertiser expectations still fall short

May 5, 2023
Marketing on Platforms

As Snap restructures, marketers believe it should focus on augmented reality as it differentiates the platform

September 1, 2022
Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand

May 30, 2023
Modern Retail

Las marcas de calzado se apresuran a ser pioneras en zapatos deportivos con conciencia de carbono

July 5, 2023
Member Exclusive

Media Buying Briefing: Another report calls for changes to the grueling pitch process

May 29, 2023
The 2023 Notebook

Profesionales del marketing siguen adelante con los experimentos metaversos a pesar de la turbia economía

January 6, 2023
Retail Revolution

As social commerce grows, not all marketers see the appeal of live shopping

July 20, 2022
The Programmatic Marketer

The cases for and against The Trade Desk buying Criteo

February 15, 2023
Evolving Agencies

Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?

October 19, 2022
Content & Commerce

Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?

January 25, 2023
Digiday @ CES

CES 2024 arranca con el impacto cada vez mayor de la inteligencia artificial en los medios de comunicación y el marketing en primer plano

January 8, 2024

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