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621 Results for ‘Forrester’

Evolving Agencies

Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

June 1, 2023
Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities

July 17, 2023
The Commerce Media Era

Agency relationships with Amazon evolve as they adapt to retail media opportunities

May 4, 2023
Member Exclusive

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming

November 20, 2023
The 2023 Notebook

Marketers forge ahead with metaverse experiments despite murky economy

January 6, 2023
Digiday @ CES

CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center

January 8, 2024
Agency Culture

Three years after DE&I was jolted into action, how much progress has the agency world really made?

May 8, 2023
Digiday @ Cannes

AB InBev’s balancing act between creative risk and corporate responsibility

June 19, 2023
Marketing

Why this nonprofit is using augmented reality to cut through the divisive noise of social media

October 26, 2022
Modern Retail

Las marcas en TikTok Shop se enfrentan a un aumento de las tarifas y a un futuro incierto

April 29, 2024
Member Exclusive

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

May 9, 2023
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

July 10, 2023
The 2023 Notebook

How much will commerce media grow for media agencies in 2023?

January 4, 2023

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