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622 Results for ‘Forrester’

Publishing in the Platform Era

With first CMO hire, OpenWeb hopes to ‘de-troll’ the discussions and data space for publishers

September 20, 2022
Retail Revolution

Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race

June 15, 2022
Retail Revolution

Why McKinsey sees ‘commerce media’ as the go-to media and marketing investment channel of the future

September 14, 2022
Digiday @ Cannes

Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

June 23, 2022
Digiday @ Cannes

Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

June 20, 2022
Gaming & Esports

In Graphic Detail: How do consumers really feel about the metaverse?

April 13, 2022
Digiday @ Cannes

Omnicom reveals it’s been working with Amazon to share insights and train e-commerce personnel at all levels

June 22, 2022
Evolving Agencies

Stagwell buys Apollo Program to boost first-party data, SaaS offerings

July 18, 2022
Brands in Culture

Dos años después, el primer CMO de Bose esboza su plan para la marca

May 30, 2023
Content & Commerce

How social platforms changed digital marketing in 2022

December 29, 2022
Brands in Culture

‘Closest people to the business’: Why Colgate-Palmolive is taking a hybrid approach to in-housing

May 12, 2022
Beyond Ads

‘Everyone is dabbling’: Outback wants to reach younger diners through NFTs and college sports

July 15, 2022
Member Exclusive

Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth

December 20, 2021

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