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Publicis and The Trade Desk settle their dispute, but tell no one why
Media
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Special Projects
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621
Results for ‘Forrester’
Member Exclusive
Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies
November 14, 2023
The Business of AI
AI Briefing: Here is how a startup named after a Black inventor is addressing AI’s racial bias
November 6, 2023
Member Exclusive
Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
May 13, 2024
Member Exclusive
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024
The Business of AI
Las ganancias de las redes y motores de búsqueda indican que la IA será una inversión a largo plazo
April 26, 2024
Agency Culture
How Worldwide Partners Inc. chooses (or passes on) agencies to join its network
May 17, 2023
Digiday @ Cannes
Cannes Podcast: Forrester’s Joanna O’Connell on fraud, data, walled gardens and networking again
June 21, 2022
The Business of AI
Google estrena nuevos agentes, herramientas de creación de contenidos y funciones de búsqueda basadas en IA generativa
May 15, 2024
Member Exclusive
Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact
October 8, 2024
Strategizing for the Future
Por qué la eliminación del cargo de CMO global de Starbucks indica una evolución del rol, no una señal de alerta
March 26, 2024
Brands in Culture
Amid WGA strike, marketers, agency execs ‘working with media partners to understand contingency plans’
May 3, 2023
Member Exclusive
Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
October 30, 2023
Evolving Agencies
Stagwell folds YML into Code and Theory network to blend tech expertise with creative chops
February 22, 2023
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