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622 Results for ‘Forrester’

Evolving Agencies

Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency

December 2, 2022
The Programmatic Marketer

The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs

April 11, 2023
Evolving Agencies

Stagwell further expands its marketing cloud offerings with ‘research as a service’ purchase

October 12, 2022
Publishing in the Platform Era

‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google’s AMP and hasn’t looked back

February 17, 2022
Data Regulation

The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are

May 17, 2022
Digiday @ Cannes

Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients

June 23, 2022
Modern Retail

Por qué Victoria’s Secret está modernizando su programa de fidelización para llegar a más compradores

February 28, 2023
Marketing on Platforms

Mientras Snap se reestructura, los profesionales del marketing creen que debe centrarse en la realidad aumentada, su principal diferenciador

September 1, 2022
Evolving Agencies

Why Stagwell’s SaaS strategy could give it an edge against ‘legacy’ holding companies

March 11, 2022
Content & Commerce

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

September 20, 2022
Member Exclusive

Media Buying Briefing: How will independent agencies fare this year?

February 6, 2023
Digiday @ SXSW

‘My preference is in-person’: As SXSW returns to Austin, marketers and agency execs get back to in-person networking

March 11, 2022
Digiday @ Cannes

Omnicom and Instacart agree to share data that connects sales data to TV ad spend

June 21, 2022

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