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754
Results for ‘DSPs’
Business of TV
Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders
June 2, 2020
Sponsored
Publishers will lead the charge as cookie-less advertising becomes the norm
November 24, 2020
Sponsored
Why programmatic DOOH is a winning strategy for 2021 ad planning
December 15, 2020
Sponsored
Advertising automation is an underserviced category of marketing
December 14, 2020
Sponsored
Guide: How ad tech vendors paid their debts in Q3
August 5, 2020
The Programmatic Marketer
Walmart’s DSP will help it compete for advertisers, but won’t rob ad dollars from Amazon
February 4, 2021
Sponsored
Step-by-step guide: How to test ad exchanges for performance
July 21, 2020
Member Exclusive
Media Briefing: As student athletes begin signing brand deals, sports publishers want in
July 29, 2021
Sponsored
Marketers are plugging into a world of streaming similarities (and differences)
October 21, 2020
Media
Automotive, education publishers hit hard by malvertising attacks during the coronavirus crisis
July 23, 2020
Business of TV
Deep Dive: How the coronavirus crisis accelerated the already cresting CTV sea change
December 21, 2020
Member Exclusive
Media Briefing: Publishers are switching up their paywalls
March 25, 2021
The Programmatic Marketer
‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers
August 11, 2020
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