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754 Results for ‘DSPs’

Media

As ad tech settles into its first real recession, the industry grapples with issues old and new

May 27, 2020
Beyond Ads

‘Wouldn’t make economic sense’: Despite hyped targeting restrictions on 2020 political ads, few new limits are in place

October 12, 2020
Life Beyond the Cookie

How publishers are planning for the end of the third-party cookie

January 22, 2020
The Programmatic Publisher

Smart Adserver acquires LiquidM

December 18, 2019
The Programmatic Marketer

‘Nuclear winter’: Ad tech enters the vulture capital era

February 20, 2020
The Programmatic Marketer

As agencies go directly to SSPs, they are trimming the number they use

December 5, 2019
Sponsored

Media buyers are reassessing their programmatic partnerships

December 9, 2019
The Programmatic Publisher

‘It can be a money-printing machine’: The incredible revival of auto-refreshing ads

January 8, 2020
Sponsored

The state of supply path optimization: Progress and impact in the US

November 18, 2019
Future of TV

‘Hard to figure out the best route’: Ad buyers wrestle with how to buy connected TV ads

November 25, 2019
The Programmatic Marketer

With DataXu buy, Roku unveils big ad ambitions

October 23, 2019
Member Exclusive

How ad tech is adapting to the pivot to privacy

September 10, 2019
Publishing in the Platform Era

Publishers try new tacks to drum up interest in their ad platforms

November 13, 2019

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