Guide: How ad tech vendors paid their debts in Q3
For media companies, a positive vendor relationship requires one thing above all else: prompt payment. But in the wake of a pandemic and fierce economic challenges, payment dynamics have shifted in 2020 — not always for the better.
To shine a light on these dynamics, this new quarterly report explores how SSPs, DSPs, media buyers, agencies, ad networks and exchanges performed as debtors in 2020. Over the course of this guide, you’ll learn how frequently vendors paid their debts late — or paid less than they owed — in Q3.
Download this report and learn:
- Why late vendor payments decreased between Q2 and Q3
- Why longer-term payment plans implemented earlier in 2020 are here to stay
- Which debtors and vendors have performed best in Q3