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754 Results for ‘DSPs’

Life Beyond the Cookie

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

March 8, 2021
Member Exclusive

Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands

April 26, 2021
The Programmatic Marketer

‘A V-shaped recovery’: Slow recovery ahead for mobile marketers post-Apple tracking crackdown

March 30, 2021
The Programmatic Marketer

‘So much uncertainty’: Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA

February 17, 2021
Member Exclusive

Media Buying Briefing: How will media agencies react when programmatic is put under the microscope?

May 3, 2021
Sponsored

As DSPs gain power, publishers fear they won’t get paid

August 3, 2020
The Programmatic Marketer

‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees

September 23, 2020
The Programmatic Marketer

DSPs are cracking down on bid duplication

May 12, 2020
Sponsored

Five things advertisers need to know about the newest Apple privacy changes

February 15, 2021
Life Beyond the Cookie

‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products

March 3, 2021
Sponsored

The state of Ad ROI

August 31, 2020
The Programmatic Publisher

Publishers’ new concern: failing ad tech firms defaults on payments

April 27, 2020
Data Regulation

How The New York Times and CafeMedia have taken divergent approaches to complying with California’s privacy law

February 22, 2021

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