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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    754 Results for ‘DSPs’
  • The Programmatic Marketer

    Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals

    June 15, 2026
  • Business of TV

    How Netflix is rewriting the streaming ad playbook

    April 28, 2026
  • Sponsored

    ACR data is invaluable, but only if it lives within DSPs

    May 27, 2026
  • Retail Revolution

    Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying

    May 27, 2025
  • Publishing in the Platform Era

    Overheard during the Digiday publisher town hall

    September 2, 2025
  • Member Exclusive

    Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

    September 11, 2025
  • Member Exclusive

    Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

    November 7, 2025
  • WTF Series

    WTF is request duplication?

    July 9, 2025
  • Illustration of a social media post with hearts, showing a chat bubble with a dollar sign, purse, and shoe, representing how creators use automated marketing tools to monetize content.
    The Programmatic Marketer

    ‘Xandr DSP took the brunt of the frustration with Netflix’: Overheard at the Digiday virtual town hall

    June 13, 2025
  • The Programmatic Marketer

    Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines

    June 5, 2025
  • Member Exclusive

    Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

    May 16, 2025
  • The Programmatic Marketer

    Publicis and The Trade Desk settle their dispute, but tell no one why

    June 12, 2026
  • The Programmatic Marketer

    Mars Petcare is testing direct SSP buying for CTV ads

    January 9, 2025
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