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754 Results for ‘DSPs’

Member Exclusive

Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms

December 1, 2021
Sponsored

How publishers are rethinking programmatic marketing in the core vitals space

August 4, 2021
Sponsored

New data underscores the impact of match rates on SPO efforts

February 3, 2021
Life Beyond the Cookie

Amid post-cookie confusion, Amazon plans to launch an identifier of its own

June 1, 2021
Sponsored

How improvements in blockchain technology will change programmatic marketing

June 27, 2021
The Programmatic Marketer

‘They won’t enable our identifier’: Identity tech providers try to make sense of Google’s plan not to support alternate identifiers

March 4, 2021
WTF Series

WTF can advertisers actually do with first-party data in Google’s Privacy Sandbox?

March 23, 2021
Brands in Culture

‘It’s easy to put your name on something’: Hollister on why owning, not sponsoring esports events is working for its brand

April 30, 2021
Sponsored

Splitting the atom: Decoupling audience from inventory unleashes power of pubs

February 8, 2021
Sponsored

Q&A: How marketers can keep pace in the DSP features race

November 11, 2020
The Programmatic Publisher

‘Still a viable proposition’: PubMatic CEO on plans to grow beyond a commoditized market

April 2, 2021
The Programmatic Marketer

Here are 5 common Apple privacy crackdown myths, debunked for concerned marketers

March 18, 2021
Sponsored

Contextual advertising is key to driving performance in a post-cookies world

March 2, 2021

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