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754 Results for ‘DSPs’

The Programmatic Publisher

Publishers are wary of the latest attempt to standardize GDPR compliance

July 14, 2020
Member Exclusive

Finance is the new marketing: Why some ad tech companies are paying publishers early

August 4, 2020
Life Beyond the Cookie

‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape

August 11, 2020
Member Exclusive

Media Briefing: How the pandemic did — and didn’t — change the media industry

March 11, 2021
Media

‘Rats out of the sewers’: Ad fraudsters are leaping on the coronavirus crisis

April 2, 2020
Media

‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

June 18, 2020
Sponsored

To keep users on-site, publishers are using algorithms to ensure video relevance

July 6, 2020
Member Exclusive

Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels

June 24, 2020
Sponsored

Why publishers and buyers are simplifying their approach to header bidding

May 17, 2020
The Programmatic Publisher

Publishers guard against ad tech vendors failing

May 7, 2020
Life Beyond the Cookie

Inside Channel 4’s first-party data strategy

April 29, 2020
The Confessions

‘I don’t think most SSPs are a long-term solution’: Confessions of a marketer

March 17, 2020
The Programmatic Marketer

What changes (and accelerates) in ad tech during a recession

May 28, 2020

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