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20190 Results for ‘ markets’

Future of Measurement

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

September 28, 2023
Member Exclusive

Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

November 21, 2023
Member Exclusive

Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning

January 31, 2023
Experimental Channels

Screenvision study with Magna pushes hard on cinema’s ability to deliver attention

January 24, 2024
Digiday @ Advertising Week

Advertising Week Briefing: Marketers, agency execs were abuzz about generative AI, brand IP

October 20, 2023
The Creator Economy

In a booming influencer economy, creators seek standardization for payment terms

February 15, 2024
Digiday Media Buying Summit

Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers

October 6, 2023
Member Exclusive

Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work

March 7, 2023
Member Exclusive

Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies

November 14, 2023
The Business of AI

Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary

August 14, 2023
Marketing on Platforms

What if… Google loses its antitrust battle with the DOJ over its search market dominance?

October 12, 2023
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023
The 2024 Notebook

Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes

December 12, 2023

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