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    20209 Results for ‘ markets’
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    The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI

    May 24, 2024
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    Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half

    February 28, 2023
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    Future of TV Briefing: Hollywood producers try to suss out the post-strike market for shows

    October 4, 2023
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    Digiday+ Research: Brands turn up their TikTok investments for the holidays

    November 20, 2023
  • Marketing on Platforms

    As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up

    August 16, 2023
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    Member Exclusive

    Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can

    January 17, 2023
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    Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?

    February 7, 2024
  • Marketing on Platforms

    Marketers are going to have to wait for search advertising on TikTok

    May 22, 2023
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    The attention marketer’s playbook

    December 22, 2022
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    Gaming & Esports

    Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming

    September 29, 2023
  • The Business of AI

    Cómo las agencias de medios están girando hacia el contenido de IA generativa en el marketing de influencers

    March 26, 2024
  • The Programmatic Marketer

    The open programmatic market is in a tough spot

    January 30, 2023
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    CMO Strategies: How retail media has become a growing marketing channel

    July 25, 2023
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