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20209 Results for ‘ markets’

Member Exclusive

Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work

March 7, 2023
Member Exclusive

Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies

November 14, 2023
The Business of AI

Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary

August 14, 2023
Marketing on Platforms

What if… Google loses its antitrust battle with the DOJ over its search market dominance?

October 12, 2023
The 2024 Notebook

Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes

December 12, 2023
Navigating Economic Instability

The New York Times expects ad revenue to continue to decline in 2024

February 8, 2024
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023
Beyond Ads

Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne

August 25, 2023
Marketing

Why Chipotle is investing in esports marketing through Evo and the fighting game community

August 7, 2023
Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy

November 10, 2023
Member Exclusive

Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

November 15, 2023
Brands in Culture

Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts

August 4, 2023
Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023

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