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3197 Results for ‘ advertising tracking’

Data Regulation

‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

December 7, 2021
Marketing

‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie

March 30, 2022
Member Exclusive

Future of TV Briefing: Q&A with Telemundo Streaming Studios’ Juan Ponce on the ‘upside-down’ streaming market

September 21, 2022
The Programmatic Publisher

‘Masters of our domain’: Vox Media launches its own SSP

June 7, 2022
The Programmatic Marketer

PwC will lead the ANA’s programmatic transparency study

December 16, 2021
Life Beyond the Cookie

Key challenges Google must face in what is arguably the most pivotal year in its history

February 1, 2022
Brands in Culture

‘Maximizing consumer engagement’: How DraftKings is using its Super Bowl advertising to differentiate and lift consumer engagement

February 11, 2022
Member Exclusive

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market

August 22, 2022
Gaming & Esports

Why companies are developing new tools and metrics to measure gaming advertising

April 28, 2022
Member Exclusive

Future of TV Briefing: The connected TV ad industry is still weaning itself off the IP address

July 13, 2022
Member Exclusive

Case Study: How CPGs are preparing for the demise of third-party cookies

May 10, 2022
Content & Commerce

Publishers are struggling to keep commerce shops open, but creating brand identity in products holds promise

September 19, 2022
Brands in Culture

Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’

April 21, 2022

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