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Marketing

The Sports Marketing Playbook

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.

April 24, 2026

Featured

Marketing on Platforms

OpenAI has quietly launched its ads manager as it races to build out its ads business

April 10, 2026
Marketing on Platforms

The Trade Desk is changing how advertisers buy — and what they can see

April 6, 2026
Retail Revolution

Google says its AI-powered ads help some brands lift online sales by 80%

April 8, 2026

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