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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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Marketing
Retail Revolution
How Bloom Nutrition is expanding internationally
Bloom Nutrition is launching in multiple foreign markets that include Australia, France and the U.K.
1 hour ago
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The Sports Marketing Playbook
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Ad Tech Briefing: Apple’s continued interest in ads
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The Creator Economy
Five things the World Cup taught marketers about creators
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Retail Media Rewritten
Walmart reveals soccer fans’ World Cup shopping habits
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Member Exclusive
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
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Brands in Culture
Brands won this season of ‘Love Island USA’
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Marketing on Platforms
Reddit questions if AI data deals could hurt its ad business
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Marketing on Platforms
Digital video ad spending is booming — trust in premium inventory isn’t
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Brands in Culture
SharkNinja’s new growth strategy runs through comedy creators
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The Sports Marketing Playbook
What Ally Bank learned from building a sports marketing strategy before the market caught up
July 14, 2026
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