Marketing on Platforms

TikTok is hiring from Snap as it grows US presence

Digiday Research: Marketers aren’t prioritizing the fight against ad fraud

Marketing on Platforms

LinkedIn has a fake-profile problem

Advertisers prioritize setting up publisher networks

Digiday Research: Marketers struggle with influencer marketing measurement

The Amazon Effect

Amazon rolls out customer demographic analytics for third-party sellers

WTF Programmatic

WTF is differential privacy?

Avon calling: The storied marketer looks to reinvent itself through a digital lens

Store of the Future

How Walmart uses money services to grow sales

The deconstruction of the MCN: As YouTube matures, middlemen lose ground

Marketing on Platforms

Marketers see progress in Twitter’s efforts to stamp out hate

Investment-as-a-service piques DTC interest

Marketing on Snapchat

Buyers say Snap’s latest announcements may allay audience growth concerns