Six months in, Target’s third-party marketplace has added few new sellers

Marketing on Snapchat

Snapchat AR creators to marketers: ‘Keep it simple’

WTF Programmatic

WTF is second-party data?

The GDPR Impact

UK’s data regulator again warns ad tech over GDPR compliance

The Amazon Effect

To help ward off Amazon, CPG advertisers are seeking data relationships with retailers

Brands in Culture

Inside Lime’s local strategy to market its scooters

DTC Era

Former Casper execs launch DTC pet wellness company Jinx

Marketing on Facebook

‘It’s super wonky’: Ahead of Black Friday, ad buyers and brands are having issues with Facebook’s Ads Manager

Marketing on Platforms

Ad buyers to TikTok: Make it easier to buy ads

Transparency

‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads

Brands in Culture

Cresco Labs is trying to build the ‘CPG of cannabis’

The Programmatic Marketer

Ad tech firm AdTheorent explores sale

DTC Era

‘Geared to a millennial’s lifestyle’: Engagement and wedding rings have gone DTC