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Marketing
The Sports Marketing Playbook
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
May 19, 2026
The Sports Marketing Playbook
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
May 15, 2026
Member Exclusive
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
May 15, 2026
Member Exclusive
Future of Marketing Briefing: The brands winning at AI started with process not tech
May 15, 2026
The Sports Marketing Playbook
Ally wants influence over women’s sports media deals — not just sponsorships
May 15, 2026
The Sports Marketing Playbook
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
May 14, 2026
Digiday Programmatic Marketing Summit
Marketers put up guardrails as AI agents reshape programmatic buying
May 14, 2026
Marketing on Platforms
TikTok launches MCP server to let AI agents run campaigns
May 13, 2026
Marketing on Platforms
Ad tech is lining up behind OpenAI (it’s been here before)
May 13, 2026
The Creator Economy
Why Target killed its creator program, launched 2 new ones
May 13, 2026
Brands in Culture
How GameStop went from struggling retailer to eBay bidder
May 12, 2026
Marketing on Platforms
OpenAI makes it easier to run shopping ads in ChatGPT
May 12, 2026
AI Revenue Generation
Marketers strain to juggle media budgets, AI and high expectations from CEOs
May 11, 2026
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