The Confessions

‘What you give is what you get’: Confessions of a procurement exec

Marketing on Platforms

5 Twitch influencers you need to know

WTF is click injection?

Marketing on Platforms

‘The underlying arrogance’: Media buyers are frustrated with Google and Facebook ad reps

The Rundown: Creative agencies face a perfect storm

‘Reclaim a seat at the table’: Microsoft is diversifying its advertising business

WTF is a Quality CPM?

‘The fee model has not changed’: Why agencies’ biggest problem is their business model

Video Anywhere

‘An extension of our broadcast buy’: Advertisers are buying ads on gas station screens

Internal Organization

1 year in, IPG attributes growth and new business wins to Acxiom acquisition

Pitch deck: How Facebook competes for TV, video ad budgets

Marketing on Snapchat

With opt-in ads, Snap Games is intriguing Snapchat users and advertisers

Marketing on Platforms

Despite scandals, advertisers say YouTube Kids is effective