Marketing - Page 2 of 522 - Digiday

Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges

by Mark Weiss
Marketing on Platforms

Inside Citibank’s revamped content strategy

by Ilyse Liffreing
Store of the Future

CarMax is expanding its online-offline car shopping program

by Hilary Milnes
‘It’s not just about 30-second spots’: Insights from the Digiday Video Marketing Summit

by Digiday Editors
The Amazon Effect

‘It’s a double-edged sword’: How third-party sellers navigate Amazon’s marketplace amid changes

by Hilary Milnes
Global Retail

‘An uphill battle’: Why Macy’s is pulling out of China

by Suman Bhattacharyya
‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers

by Tim Peterson
Internal Organization

From broadcast ads to garbage can wraps: Inside Experian’s in-house creative agency

by Ilyse Liffreing
Marketing on Platforms

Ad buyers: Don’t blame us for the death of the publishing middle class

by Shareen Pathak
‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions

by Seb Joseph
Marketing on Platforms

Media buyers praise Twitter’s ad platform as simple and reliable

by Kerry Flynn
‘In-house isn’t easy’: Insights from the Digiday Brand Summit Europe

by Digiday Editors
Video Anywhere

‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing

by Tim Peterson

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