Internal Organization

‘We can manage the mix better’: Why Getty took its marketing in-house

The Programmatic Marketer

‘Incredible advantage’: How Amazon’s Sizmek acquisition will address its DSP’s weaknesses

Marketing on Snapchat

Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers

The Programmatic Marketer

How car brand MG gets the most out of its first-party data

5 Gen-Z influencers you need to know

The 2020 meme election: How memes became a mainstream tool in politics

Cannes 2019

‘They have a frugal mentality’: How Amazon pitches advertisers at Cannes

‘Why is this entire conversation based on mistrust?’: Insights from the Digiday Programmatic Marketing Summit

The Programmatic Marketer

‘A fragmented, partial view’: MullenLowe Mediahub president Sean Corcoran on attribution woes

‘A slightly different kind of CEO’: MDC Partners’ Mark Penn wants to make his presence felt

Marketing on Platforms

TikTok is testing interest-based ad targeting

The Programmatic Marketer

S4’s Martin Sorrell: The battle in marketing today is for first-party data

Cheatsheets

Apple’s new operating system update doubles down on privacy