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TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

Member Exclusive

Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.

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