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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

‘All the different bits of tech’: Brands still struggle proving content marketing ROI

November 30, 2016
The Creator Economy

Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming

November 30, 2016
The Creator Economy

‘A classic commons problem’: Publishers are going notifications crazy

November 29, 2016
The Creator Economy

With the closure of Vine, Snapchat may see an influx of creators

October 31, 2016
The Creator Economy

Inside the Instagram with Obsessee’s Kristie Dash

October 6, 2016
The Creator Economy

Day in the life of a 21-year-old CEO of an influencer marketing startup

August 16, 2016

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