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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Media
The Programmatic Marketer
How Nissan weaned itself off the click-through rate
November 9, 2017
Modern Newsroom
Cheddar is launching general news offshoot, expects $11 million in revenue this year
November 9, 2017
Member Exclusive
The Rundown: The pivot to subscriptions, Snap’s woes
November 8, 2017
Media
‘The beginning of a giant industry’: An oral history of the first banner ad
November 8, 2017
The Programmatic Publisher
Publishers are using advertiser trust concerns to their advantage
November 8, 2017
Retail Revolution
As Amazon moves into fashion, Asos tries to stay ahead in digital
November 8, 2017
Content & Commerce
The Today show is getting into e-commerce
November 8, 2017
Publishing in the Platform Era
Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’
November 8, 2017
Media
Christmas advertisers put ‘safe’ YouTube views at the top of their wish lists
November 7, 2017
Beyond Ads
Bloomberg fights display ad commoditization with markets data
November 7, 2017
The Programmatic Publisher
Advertisers often avoid hard news, but there’s mixed data to back this up
November 7, 2017
Publishing in the Platform Era
Business Insider is building its cars vertical on Facebook
November 7, 2017
Publishing in the Platform Era
Facebook food publisher Twisted is getting into food delivery
November 6, 2017
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