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Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
November 9, 2026
