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Marketing
The Creator Economy
The Container Store taps brand ambassadors to inspire people to tackle home organization
October 27, 2022
Marketing on Platforms
TikTok’s direct response capabilities don’t resonate with performance marketers — yet
October 26, 2022
Marketing
Marketers eye OOH for the holidays as consumers return to in-person shopping and travel
October 26, 2022
The Programmatic Marketer
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
October 26, 2022
Member Exclusive
Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover
October 26, 2022
Experimental Channels
Inside Shake Shack’s push to BeReal and cater to its surging user base
October 26, 2022
Marketing
Why this nonprofit is using augmented reality to cut through the divisive noise of social media
October 26, 2022
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
October 25, 2022
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
Navigating Economic Instability
UM Worldwide’s Stacey Stewart assesses the state of the advertising market
October 25, 2022
The Programmatic Publisher
Why some of the largest publishers are breaking up with ad tech middlemen
October 25, 2022
Beyond Ads
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
October 24, 2022
Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
October 24, 2022
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