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Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
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Marketing
Marketing on Platforms
Marketers remain frustrated by Twitter’s rate limits as Meta’s Threads tries to compete for users
July 7, 2023
Brands in Culture
Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
July 7, 2023
Marketing on Platforms
‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors
July 7, 2023
The Business of AI
By adding human review of AI content, Shutterstock expands indemnity to enterprise clients
July 6, 2023
The Programmatic Marketer
Ad tech’s 2023 vibe shift
July 6, 2023
Marketing on Platforms
Meta’s Twitter rival Threads has launched — here’s what you need to know
July 6, 2023
Gaming & Esports
Why Major League Baseball is exploring potential revenue and sponsorship opportunities in the metaverse
July 6, 2023
Member Exclusive
Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app
July 6, 2023
Marketing on Platforms
Meta’s Alvin Bowles on next steps for Reels ads
July 5, 2023
Brands in Culture
Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media behavior and algorithms change
July 5, 2023
The Programmatic Marketer
MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
July 5, 2023
Gaming & Esports
Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
July 4, 2023
Brands in Culture
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
July 3, 2023
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